About Us
Our brand
Our logo is three spruce trees in navy, blue and teal, a nod to the forests of the Northwest where we live and work. This page shows how our brand fits together and how to use it correctly, whether you're a partner, a client or a local organization featuring us.
The logo
Our primary logo is the horizontal version, with the three tree mark beside the Spruce Tree Media wordmark. Use the black text version on white or light backgrounds and the white text version on navy or dark backgrounds. The trees always keep their colours. To request logo files, email hello@sprucetreemedia.ca.
- Clear space Leave space around the logo at least as wide as one tree.
- Minimum size Keep the full logo at least 32 pixels tall, and the tree mark at least 24 pixels.
- Leave it as is Don't stretch, recolour, redraw or add effects to the logo.
Brand colours
Our palette is all blue, from deep navy to a bright sky blue, on a pale ice background. Navy carries headings and dark sections, brand blue is for buttons and links, and teal highlights the last few words of a headline. Sky blue is an accent, and ice is our main background colour.
Navy
#123D68 · RGB 18, 61, 104
Deep Navy
#0B243F · RGB 11, 36, 63
Brand Blue
#007BB9 · RGB 0, 123, 185
Mid Blue
#1496C8 · RGB 20, 150, 200
Teal
#009FAE · RGB 0, 159, 174
Sky
#43CCF7 · RGB 67, 204, 247
Ice
#E1FBFF · RGB 225, 251, 255
White
#FFFFFF · RGB 255, 255, 255
Typeface
We use Mulish, a clean sans serif from Google Fonts. Headings are set in Extra Bold and body text in Regular. The fonts in the logo are part of the artwork and aren't used for anything else.
Aa
Mulish Extra Bold
Headings
Aa
Mulish Regular
Body text
Need our logo?
Email us and we'll send the right files for what you're working on.